7 de abril de 2008

In an absolut world; México

Absolut vodka statement:

We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand.”“We have a variety of executions running in countries worldwide, and each is germane to that country and that population. This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.”“Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.”

Aquí un enlace a Los Angeles Times, la noticia y los comentarios a dicho anuncio.

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